SEO Website Design
SEO Website Design
Search Engine-friendly Web Design
Here at SEO Works we design and develop websites that put you at the front of the pack…at the top of the search engine results…sites that also convert those clicks into leads and revenues…
And to get there, all you need is the right SEO web design genetics – a website with a great design, a Search Engine-friendly technical infrastructure, rich unique content and quality inbound links…it’s as simple as that!
We create intelligent web site designs that are developed from the ground up to be easy for Search Engines to crawl and index…after all, you found us didn’t you?
To achieve the most effective website design there is a hierarchy of priorities for you to consider…in the following order:
- How will the design generate qualified, high quality traffic?
- How will the site motivate visitors to delve deeper into your offers?
- How will it convert visitors into online revenues?
- Once you know the answers to these questions, only then should you start thinking about the look and feel of the site.
You see, you need to understand that the majority of visitors discover your web site from the results of a keyword search on a Search Engine – Google, Yahoo! and Bing predominantly – and arrive with their own motivations, intentions and goals.
Then, when they land on your pages, they expect to immediately see information that satisfies their search criteria…from there you have about three seconds to capture their eyeballs, hearts and minds and entice them to read, explore and click further. And at some point you want them to buy or take some formal step in the sales process such as making an online enquiry or even picking up the phone.
Most clients want to begin the website design and development journey by telling us what they want their website design to look like…
At this point we usually share one of our favourite stories…
“Imagine if you printed 1,000 beautiful, four colour, ten page brochures that stunningly captured the unique nature of your product or service at ten bucks a piece and then locked them away in a cupboard…how effective would they be? Or how about creating a masterful piece of direct mail that is riveting, stimulating and worth a Pulitzer Prize and then never sending it out…how would your Return On Investment ratio be?”
And so it is with website design and development…no matter how creative the copy or how breathtaking the dynamic imagery, if the result is that no-one can find your website on a Search Engine when they are searching online for that “luxury San Diego hotel” , that “10.0 mega pixel digital SLR camera ” or that “Paris Hilton screensaver”, then you have wasted your money.
Yes, “look and feel” is vitally important in motivating visitors to explore your product or services, and in guiding them to buy or make an enquiry…but without the right search engine friendly technology platform, site structure, navigation methods and content, you will have a delightful looking website…with minimal traffic and marginal online revenues.
Our approach is to develop a website design and development strategy where our web development and SEO teams…
- work with you to clarify your own objectives
- identify your visitors expectations and intentions
- develop strategies to increase website traffic growth
- map out a website revenue conversion strategy
- determine site components that satisfy these goals
- document a website design and development brief
…and only then do we start to develop an SEO web design, one that will fulfil these objectives.
Far too often, websites are developed in reverse, starting at the design stage…and the result that we are all seeking, Return On Investment, remains unfulfilled.
At Search Engine Optimisation Works we balance traffic generation, site “look and feel” and SEO web design conversion techniques in harmony to produce the optimum result…a website design that gets plenty of quality traffic, is very attractive and converts visits into the maximum potential Revenue Per Online Visit (RevPOV).