SEO Expert | Keith Paulin – Group General Manager

It means increased revenues, business leads and conversions…and did I mention increased revenues?

Why does SEO appeal to you so much?

It’s a perfect balance between the analytical and the creative…it appeals to both my left and right brain.

When you are not up to your elbows in keywords what do you do?

My children and my relationship with them as they grow into young adults means spending quality time with them…when they have the time! Baseball is a passion and yes, I still play…and I am a recent convert to golf – surprisingly relaxing when it all goes well, and unsurprisingly frustrating when the ball seemingly develops a mind of it’s own.

Three things that make you tick?

Early mornings on a pristine beach, walks with Cadbury my Chocolate Labrador and writing my novel…and no, the butler didn’t do it, but he is looking very suspicious.

Favourite food?

Does Pizza count…a Supreme has all the food groups right?

If you could host a dinner with any three people, who would you choose and why?

Apart from my three children? Sean Connery (so I can learn how to age as gracefully as he has), Billy Connolly (a sense of the bizarre that has always appealed) and Tiger Woods (I know, a little dull, but my golf game needs it).

If given the chance to skip work for a day, how would you spend the entire day?

On a beach somewhere…from sunrise all the way through to sunset, good book, picnic, champagne, great friends…or on the golf course, of course! Sausages

“Two roadsdiverged in a wood, and I, I took the one less traveled by, and that has made all the difference.”- Robert Frost, Poet