SEO - Search Engine Optimisation | Content Development & Strategy

Website Content…the foundation of successful Search Engine Optimisation...

 
Simply put, Search Engines want to fulfil the expectations of searchers…to provide rich, original and relevant content to their clients that provides the best results for keyword queries.

Therefore, it is just common sense that you web site must, above all else, fulfil these basic expectations.

Here at Search Engine Optimisation Works, we spend considerable time researching the subject matter of your business before we start creating your content…we discover how people search for your web site’s subject, what people are searching for, the “money” keywords…we research your online competitors and how they present their case online and offline…and much more.

Only then do we go about writing your content and determining the supporting imagery that will be required to convert lookers to buyers. As we create your on-page content we take into consideration some of the “tools, techniques and hooks” that we know Search Engines like and look for when determining the merits of each of your web pages.

Some of these are:

• Title tags:: what keywords to place in the white text in the blue bar at the very top of the browser window; where in the tag, how close together and the density – and different titles for every page
• Meta tags:: the description tag which many Search Engines use to display your web site in their results – a key selling tool to maximise click throughs; plus other meta tags of varying importance
• Headings:: using HTML coding to emphasise keywords to Search Engines
• On-page Content :: where in the text and how (eg bold or italic) keywords are woven into the main message of each page, together with a strong sales message and call to action
• Image Tag Alt(ernate) Attributes:: the text displayed when you roll over an image or when an image fails to load from the server
• Page size :: for a Search Engine to seriously consider a page to be relevant you need at least 200 words of text and for the total page size to be around 100 to 150k including all images
• Links on your pages:: to other pages and, yes, to external pages and the “anchor text” (the text that the link is embedded within
• Keywords in file and directory names :: improves click through rates
• Domain names:: incorporating your top keywords in your domain name is still a useful tool and will also improve click through rates
• The age of your pages:: the older the page the better – do not delete and replace pages, rewrite the content

And more…

The cumulative effect of stringing together a lot of tiny little minor advantages will make the difference between a page four and a page one listing within the search results. While none of these factors by themselves are big enough to offset the ranking boost of a well oiled Inbound Link program, combined they can give you a formidable leg up on your competition when all else is otherwise equal.

The team at SEO Works are more than just SEO Consultants…yes, we analyse, plan and document the Search Engine Optimisation strategies that companies need to succeed online because we know how Search Engines work…but we also get stuck in and implement our recommendations. So, whether you are seeking Custom SEO Consulting Services or the best SEO Packages, Search Engine-friendly web design and development, SEO Inbound Link Building Programs, SEO Keywords Research or Search Engine-friendly Content Management Systems, we have the SEO Specialists and SEO Experts you really want.

You need an SEO Services Company that delivers results…you need SEO Works.