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SEO Works | SEO Case Study Trade Services


Search Engine Optimisation | Trade Services Case Study


Client: Highlander Plumbing – Sydney Plumbers


Industry: Plumbing Services

SEO Challenge:

A brand new website was created to best demonstrate the unique approach and methods of Highlander Plumbing; the task was to move the website to the first page of the search engine results for a highly competitive range of keyword phrases.

SEO Services and Strategies utilised:

  • Targeted keyword phrase research using SEO Works Keyword Tools to identify best SEO keyword phrases 
  • Deconstructing and reverse-engineering competitor website SEO strategies and developing SEO countermeasures for targeted keyword phrases 
  • Applying SEO Works research-based optimum meta-tag standards to all relevant pages 
  • SEO copy writing current on-page content to better target Search Engine spiders
  • Click mapping and PageRank value redirection to critical pages 
  • Inclusion of SEO Works Proprietary XML Sitemap format to website core directory 
  • Using SEO Works database of 5,500 “friendly” web sites developed inbound link growth program from high quality government, university and authority sites 
  • Documentation and implementation of recommendations

SEO Outcomes:

  • Appearance on Page 1 for targeted keyword phrases including
          o Sydney plumbers
          o Sydney plumbing services
          o Sydney drain clearing
          o 24 hour emergency plumbing
          o plumbing repairs
          o plumbing problems
          o gas plumbers
  • 312.3% increase in Organic Search Engine Traffic 
  • 42.4% reduction in “bounce” or “back button” rate 
  • 34.7% increase in Page Views Per Visit

Testimonial:

"Investing in a new website as well as Search Engine Optimisation of the content was a significant investment for us so we were somewhat nervous the day the new site went live. Within a few days the email and phone enquiries started flowing...now over 75% of our sales leads come from our website."
- Kevin O'Kane - Master Plumber, Highlander Plumbing


The team at SEO Works are more than just SEO Consultants …yes, we analyse, plan and document the Search Engine Optimisation strategies that companies need to succeed online because we know how Search Engines work …but we also get stuck in and implement our recommendations. So, whether you are seeking Custom SEO Consulting Services or the best SEO Packages , Search Engine-friendly web design and development , SEO Inbound Link Building Programs , SEO Keywords Research or Search Engine-friendly Content Management Systems , we have the SEO Specialists and SEO Experts you really want.

You need an SEO Services Company that delivers results…you need SEO Works .

The SEO Works Company | Level 12 - 1 Pacific Highway
North Sydney - Sydney - NSW - Australia
P: +61 1300 MYSEARCH - 1300 697 327 | E: contactus@seoworks.com | F: +61 2 9959 3003

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