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SEO Works | SEO Case Study Trade Services


Search Engine Optimisation | Trade Services Case Study


Client: Highlander Plumbing – Sydney Plumbers


Industry: Plumbing Services

SEO Challenge:

A brand new website was created to best demonstrate the unique approach and methods of Highlander Plumbing; the task was to move the website to the first page of the search engine results for a highly competitive range of keyword phrases.

SEO Services and Strategies utilised:

  • Targeted keyword phrase research using SEO Works Keyword Tools to identify best SEO keyword phrases 
  • Deconstructing and reverse-engineering competitor website SEO strategies and developing SEO countermeasures for targeted keyword phrases 
  • Applying SEO Works research-based optimum meta-tag standards to all relevant pages 
  • SEO copy writing current on-page content to better target Search Engine spiders
  • Click mapping and PageRank value redirection to critical pages 
  • Inclusion of SEO Works Proprietary XML Sitemap format to website core directory 
  • Using SEO Works database of 5,500 “friendly” web sites developed inbound link growth program from high quality government, university and authority sites 
  • Documentation and implementation of recommendations

SEO Outcomes:

  • Appearance on Page 1 for targeted keyword phrases including
          o Sydney plumbers
          o Sydney plumbing services
          o Sydney drain clearing
          o 24 hour emergency plumbing
          o plumbing repairs
          o plumbing problems
          o gas plumbers
  • 312.3% increase in Organic Search Engine Traffic 
  • 42.4% reduction in “bounce” or “back button” rate 
  • 34.7% increase in Page Views Per Visit

Testimonial:

"Investing in a new website as well as Search Engine Optimisation of the content was a significant investment for us so we were somewhat nervous the day the new site went live. Within a few days the email and phone enquiries started flowing...now over 75% of our sales leads come from our website."
- Kevin O'Kane - Master Plumber, Highlander Plumbing



Here at SEO Works, our SEO expert team delivers innovative SEO services on time and on budget. As a leading boutique SEO company , we have a clear track record of search engine optimization success for our clients. Our SEO marketing strategies and web SEO techniques are ideal for Google SEO or any other organic search engine SEO needs...we look forward to working with you.

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