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Case Study Online E Commerce

SEO Search Engine Optimisation | Ecommerce Case Study

Client: Express Photo – Online Photo Printing 

Industry segment: Online Photo Printing

SEO Challenge:

    To compete effectively online against major web sites of major brands such as Fuji Colour and SnapFish (Hewlett Packard) and achieve Page 1 listings in the Search Engine Results for initially 10 targeted keyword phrases.

SEO Services and Strategies utilised:

  • In depth keyword analysis using SEO Works Keyword Tools to identify best SEO keyword phrases 
  • Website technical infrastructure review 
  • Deconstructing and reverse-engineering competitor website SEO strategies and developing SEO countermeasures for targeted keyword phrases
  • Applying SEO Works research-based optimum meta-tag standards to all relevant pages
  • Rewrite and SEO enhancement of current on-page content for key pages 
  • Re-mapping and channelling PageRank value to critical pages 
  • Addition of SEO Works Proprietary XML Sitemap file to root directory
  • Inbound link development program 
  • Documentation and implementation of recommendations

SEO Outcomes:

  • Appearance on Page 1 for all 15 targeted keyword phrases including
          o Photo printing
          o Online photo printing
          o Digital photo prints
          o Digital photo printing
          o Digital photos online
  • 152.1% increase in Organic Search Engine Traffic 
  • 10.0% reduction in “bounce” or “back button” rate
  • 16.8% increase in Page Views Per Visit

Testimonial:

"Just wanted to thank you and SEO Works! For the fine effort put into improving the SEO optimisation of the Express Photo website.

As I was intimately involved with the building of the website having spent many hours in design and commissioning, I felt that I was also capable of conducting my own Search Engine Optimisation. I spent many hours of research in SEO but with little success, moving our main search word placements to the lower part of the second and third pages of Google.

I felt it almost impossible to get any higher search ranking in what is a very competitive area. I then had a recommendation to chat with SEO Works!

I must say I am so glad that I did make that phone call, right from my first contact with yourself and after some helpful free advice I felt confident that it would be money well spent and so contracted your services.

Now after implementing the changes recommended by you and your staff, I must say that I am extremely happy with the results. The major search terms that I set as a target for your organization have all been met in Google my preferred choice of search engine.

I am very pleased to see www.expressphoto.com.au now appear on page one for fifteen of our target search terms and top of page two with a couple of other target search terms.

Congratulations again on a fine effort and I look forward to using your services again to maintain our search ranking."


- Medhat Moftah, Managing Director - Express Photo




Here at SEO Works, our SEO expert team delivers innovative SEO services on time and on budget. As a leading boutique SEO company , we have a clear track record of search engine optimization success for our clients. Our SEO marketing strategies and web SEO techniques are ideal for Google SEO or any other organic search engine SEO needs...we look forward to working with you.

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