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Case Study Medical Practice

Search Engine Optimisation Case Study | Medical Practices


Client: Dr Norman Blumenthal – Sydney Specialist Gynaecologist and Obstetrician


Industry: Specialist Medical Practices

SEO Challenge:

In recognition of the changing nature of Dr Blumenthal’s practice and the maturing of his regular patient client base, Dr Blumenthal wished to open up a new channel to reach a new audience of prospective obstetrics and gynaecology patients. A completely new website with new URL was created with rich content about Obstetrics and Gynaecology; the task was to rapidly bring this site to Page 1 of the Search Engines.

SEO Services and SEO Strategies utilised:

  • Working with the website designers SEO Works provided advice regarding key structural, technical and design elements to ensure Search Engine-friendly website development and design was achieved 
  • SEO Works Keyword Tools utilised to identify most appropriate SEO keyword phrases to be targeted 
  • Competing websites were high in “authority” such as universities and medical association websites; this required careful review of competitor websites and application of advanced SEO practices to achieve keyword phrase results 
  • Application of the SEO Works research-based optimum meta-tag standards to all relevant pages 
  • SEO on-page content was written “from scratch” based on preferred content suggested by the client 
  • Implementation of the SEO Works Proprietary XML Sitemap format to the site’s root directory
  • Applied inbound link development program from high quality blogs, medical information sites and authority websites related to the specialists field
  • Documentation and carrying out of recommendations

SEO Outcomes:

  • Appearance on Page 1 for targeted keyword phrases including
          o Sydney gynaecologist
          o Sydney obstetrician
          o Circumcision specialist
          o Best gynaecologist Sydney
          o Best Obstetrician Sydney
  • Website achieved over 7,500 visits in first full month after going live 
  • 94.0% of all website traffic comes from website pages appearing in the Organic Search Engine Results
  • Page Views Per Visit are between 4 and 5 
  • The website now delivers 85.0% of all new patient enquiries

Testimonial:

"I couldn't be more pleased with the results. Thousands of visitors per month are now discovering our online medical resources..."
- Dr Norman Blumenthal - Obstetrician & Gynaecologist



The team at SEO Works are more than just SEO Consultants…yes, we analyse, plan and document the Search Engine Optimisation strategies that companies need to succeed online because we know how Search Engines work…but we also get stuck in and implement our recommendations. So, whether you are seeking Custom SEO Consulting Services or the best SEO Packages, Search Engine-friendly web design and development, SEO Inbound Link Building Programs, SEO Keywords Research or Search Engine-friendly Content Management Systems, we have the SEO Specialists and SEO Experts you really want.

You need an SEO Services Company that delivers results…you need SEO Works. 

 

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North Sydney - Sydney - NSW - Australia
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