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Case Study Medical Practice

Search Engine Optimisation Case Study | Medical Practices


Client: Dr Norman Blumenthal – Sydney Specialist Gynaecologist and Obstetrician


Industry: Specialist Medical Practices

SEO Challenge:

In recognition of the changing nature of Dr Blumenthal’s practice and the maturing of his regular patient client base, Dr Blumenthal wished to open up a new channel to reach a new audience of prospective obstetrics and gynaecology patients. A completely new website with new URL was created with rich content about Obstetrics and Gynaecology; the task was to rapidly bring this site to Page 1 of the Search Engines.

SEO Services and SEO Strategies utilised:

  • Working with the website designers SEO Works provided advice regarding key structural, technical and design elements to ensure Search Engine-friendly website development and design was achieved 
  • SEO Works Keyword Tools utilised to identify most appropriate SEO keyword phrases to be targeted 
  • Competing websites were high in “authority” such as universities and medical association websites; this required careful review of competitor websites and application of advanced SEO practices to achieve keyword phrase results 
  • Application of the SEO Works research-based optimum meta-tag standards to all relevant pages 
  • SEO on-page content was written “from scratch” based on preferred content suggested by the client 
  • Implementation of the SEO Works Proprietary XML Sitemap format to the site’s root directory
  • Applied inbound link development program from high quality blogs, medical information sites and authority websites related to the specialists field
  • Documentation and carrying out of recommendations

SEO Outcomes:

  • Appearance on Page 1 for targeted keyword phrases including
          o Sydney gynaecologist
          o Sydney obstetrician
          o Circumcision specialist
          o Best gynaecologist Sydney
          o Best Obstetrician Sydney
  • Website achieved over 7,500 visits in first full month after going live 
  • 94.0% of all website traffic comes from website pages appearing in the Organic Search Engine Results
  • Page Views Per Visit are between 4 and 5 
  • The website now delivers 85.0% of all new patient enquiries

Testimonial:

"I couldn't be more pleased with the results. Thousands of visitors per month are now discovering our online medical resources..."
- Dr Norman Blumenthal - Obstetrician & Gynaecologist


Here at SEO Works, our SEO expert team delivers innovative SEO services on time and on budget. As a leading boutique SEO company , we have a clear track record of search engine optimization success for our clients. Our SEO marketing strategies and web SEO techniques are ideal for Google SEO or any other organic search engine SEO needs...we look forward to working with you.