SEO – Search Engine Optimisation | Luxury Boutique Hotel
Case Study

Client: Benvengudo Boutique Hotel & Restaurant

Industry: Hotel Accommodation and Restaurants

SEO Challenge

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Benvengudo Hotel and Restaurant is a family owned and operated independent boutique hotel located just outside Les Baux in the Provence region of the South of France.

With the advent of the next generation of family ownership, the property underwent a major refurbishment, repositioning the property as a premium hotel and restaurant.

Prior website traffic was marginal and online enquiries and bookings were non-existent. A new multi-language website was built including our search engine-friendly Content Management System (CMS) and more recently the introduction of a search engine-friendly "splash" page aimed at increasing conversions to the highest potential and maximising online yield.

SEO Outcomes:

• Appearance on Page 1 of Google.com and Google.fr for targeted keyword phrases including:
  • Provence hotel
  • Provence hotels
  • Provence restaurants
  • Les Baux hotel
  • Les Baux hotels
  • Les Baux restaurants
• Website achieves over 10,000 visits per month
• 70.0% of bookings are sourced via the website
• Page views per visit are 6.5+
• Annual occupancy has now doubled especially in shoulder seasons from international guests finding the hotel online 

Testimonial:

“Our advance reservations are four times higher than at the same time last year at an increased yield...our new website has become our most important hotel online marketing channel and source of revenues.” – Owner

Here at SEO Works, our SEO expert team delivers innovative SEO services on time and on budget. As a leading boutique SEO company, we have a clear track record of search engine optimization success for our clients. Our SEO marketing strategies and web SEO techniques are ideal for Google SEO or any other organic search engine SEO needs...we look forward to working with you.