Background: This website is the online presence of a boutique hotel in Provence in the South of France. With the advent of the next generation of family ownership, the property is undergoing a major refurbishment and repositioning. Prior website traffic was marginal and online enquiries and bookings were non-existent.
Note that in 2008 this website subsequently underwent a further upgrade and enhancement and the site continues to drive over 60% of hotel revenues.
Strategy: The original site was about six years old and was written in basic HTML with both an English and French language version of eight pages each. Imagery was quite basic and updating the site required a webmaster to recode these “flat” pages. A complete redesign of the “front end” of the website was required to capture the unique nature of the property today and had to take into consideration the planned refurbishment over the coming year; the focus was changed from being an “electronic brochure” purely about the hotel to also encompass the region’s attractions, events and overall atmosphere. The aim was to not only increase traffic through a greater ability to target destination keywords, but also to increase "page views per visit" to raise the “stickiness” of the site and create an experience that was more likely to convert website “lookers” to “bookers”. The new website was built using an SEO Works Content Management System which provides the ability to create new pages or update existing pages with the simplicity of a word processor. This update allowed SEO Works to then implement a tailored SEO program that involved rewriting the content focussing on the major search terms for the Provence region as well as the hotel (both on-page text and off-page meta tags/coding). In addition, SEO Works undertook an initial Inbound Link Building campaign.
Website relaunch occurred in the third week of December - over 10,000 visits in March
Average page views per visit increased to nearly six
Return On Investment - within three months of the relaunch, the hotel achieved over 30% of revenues via the internet, and recouped their initial investment many times over during the first year and for many years thereafter. Testimonial : “Our advance reservations are four times higher than at the same time last year at an increased yield...our new website has become our most important hotel online marketing channel and source of revenues.” – Owner Here at SEO Works, our SEO expert team delivers innovative SEO services on time and on budget. As a leading boutique SEO company , we have a clear track record of search engine optimization success for our clients. Our SEO marketing strategies and web SEO techniques are ideal for Google SEO or any other organic search engine SEO needs...we look forward to working with you.
“Our advance reservations are four times higher than at the same time last year at an increased yield...our new website has become our most important hotel online marketing channel and source of revenues.” – Owner
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