SEO WORKS
SEO SERVICES
SEO PACKAGES
WHY CHOOSE US
SEO CASE STUDIES
SEO TIPS & IDEAS
CONTACT US
Case Study Hotel Accomodation

Search Engine Optimisation | Hotel Case Study

Client: Auberge de la Benvengudo

Industry: Hotel

Background: This website is the online presence of a boutique hotel in Provence in the South of France. With the advent of the next generation of family ownership, the property is undergoing a major refurbishment and repositioning. Prior website traffic was marginal and online enquiries and bookings were non-existent. 
 

Benvengudo Old Website  

  Benvengudo Upgraded Website

Prior Website

Upgraded Website


Strategy: The original site was about six years old and was written in basic HTML with both an English and French language version of eight pages each. Imagery was quite basic and updating the site required a webmaster to recode these “flat” pages.

A complete redesign of the “front end” of the website was required to capture the unique nature of the property today and had to take into consideration the planned refurbishment over the coming year; the focus was changed from being an “electronic brochure” purely about the hotel to also encompass the region’s attractions, events and overall atmosphere. The aim was to not only increase traffic through a greater ability to target destination keywords, but also to increase "page views per visit" to raise the “stickiness” of the site and create an experience that was more likely to convert website “lookers” to “bookers”.

The new website was built using an SEO Works Content Management System which provides the ability to create new pages or update existing pages with the simplicity of a word processor. This update allowed SEO Works to then implement a tailored SEO program that involved rewriting the content focussing on the major search terms for the Provence region as well as the hotel (both on-page text and off-page meta tags/coding). In addition, SEO Works undertook an initial Inbound Link Building campaign.

Results:

Benvengudo Visits per Month
Website relaunch occurred in the third week of December - over 10,000 visits in March  

  Benvengudo Website Views per month
Average page views per visit increased to nearly six


Outcomes: In less than six weeks from the relaunch (and during what is traditionally the lowest season) the new website generated almost as many visits as had been experienced in the entire prior year; over 4,000 visits in the first full calendar month, over 10,000 per month by the third month. In addition, average page views per visit went from just one to nearly six pages which means that visitors were prepared to explore the website in significant depth, increasing the likelihood to book.

Over 40.0% of visitors arriving by a search engine to the new website arrive by keyword targeted sub-pages, landing on dedicated pages that match their search criteria ratther than just the home page; they then continue on to explore rooms, dining and special offers pages. More than 50.0% visit the Reservations page and 10.0% click through to the web booking engine. Direct email enquiries have grown substantially as well as revenues via other online channels. Reservations from online sources are now over thirty percent of total revenues and growing.

Sample search terms:

After just six weeks...and continuing across many more search terms...
  • "les baux accommodation” – Google Page 1
  • “les baux hotel” – Google Page 1
  • “provence hotel(s)” – Google Page 1

Investment level: confidential

  • Content Management System driven website
  • Rewriting of on-page text and off-page meta tags - two languages
  • Inbound Link Building campaign - two languages

Return On Investment - within three months of the relaunch, the hotel is achieving a major percentage of revenues via the internet, and will recoup the initial investment many times over during the first year and for many years after.

Testimonial:

“Our advance reservations are four times higher than at the same time last year at an increased yield...our new website has become our most important marketing channel and source of revenues.” – Owner

The team at SEO Works are more than just SEO Consultants…yes, we analyse, plan and document the Search Engine Optimisation strategies that companies need to succeed online because we know how Search Engines work…but we also get stuck in and implement our recommendations. So, whether you are seeking Custom SEO Consulting Services or the best SEO Packages, Search Engine-friendly web design and development, SEO Inbound Link Building Programs, SEO Keywords Research or Search Engine-friendly Content Management Systems, we have the SEO Specialists and SEO Experts you really want.

You need an SEO Services Company that delivers results…you need SEO Works.

The SEO Works Company | Level 12 - 1 Pacific Highway
North Sydney - Sydney - NSW - Australia
P: +61 1300 MYSEARCH - 1300 697 327 | E: contactus@seoworks.com | F: +61 2 9959 3003

SEO - Search Engine Optimisation Australia-wide
SEO Australia-wide: SEO Brisbane – SEO Sydney – SEO Canberra – SEO Melbourne – SEO Adelaide – SEO Perth