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SEO Works | SEO Case Study Dental Practices

SEO - Search Engine Optimisation Case Study:
Dental Industry, Dental Practices & Dentistry


Client: Australian Dental Association – Dental Careers


Industry: Medical and Dental


SEO Challenge:

To provide an SEO Program that would raise the Australian Dental Association’s Dental Careers website to Page 1 of the Search Engine Results Pages for dentistry careers and jobs related searches, competing with the major jobs classifieds such as Seek, MyCareer and CareerOne

SEO Services and Strategies utilised:

  • Targeted keyword phrase research using SEO Works Keyword Tools to identify best SEO keyword phrases
  • Deconstructing and reverse-engineering competitor website SEO strategies and developing SEO countermeasures for targeted keyword phrases 
  • Applying SEO Works research-based optimum meta-tag standards to all relevant pages 
  • SEO copy writing current on-page content to better target Search Engine spiders
  • Click mapping and PageRank value redirection to critical pages 
  • Inclusion of SEO Works Proprietary XML Sitemap format to website core directory 
  • Using SEO Works database of 5,500 “friendly” web sites developed inbound link growth program from high quality government, university and authority sites 
  • Documentation and implementation of recommendations

Outcomes:

  • Appearance on Page 1 for all 10 targeted keyword phrases including
          o Dental jobs
          o Dental careers
          o Dental technician careers
          o Dental careers information
          o Dentistry careers 
  • 196.8% increase in Organic Search Engine Traffic 
  • 12.1% reduction in “bounce” or “back button” rate
  • 14.4% increase in Page Views Per Visit

Testimonial:

"One of the key roles of the ADA is to provide a platform for people seeking careers in the dental industry. Our Dental Careers site was languishing for the major search terms we wanted to appear for. Your SEO 10 Package has done what you promised...Page 1 on the Search Engines for our major keywords and a doubling of traffic in just two months..."
Charles Carroll, Marketing Manager - ADA (NSW)

The team at SEO Works are more than just SEO Consultants…yes, we analyse, plan and document the Search Engine Optimisation strategies that companies need to succeed online because we know how Search Engines work…but we also get stuck in and implement our recommendations. So, whether you are seeking Custom SEO Consulting Services or the best SEO Packages, Search Engine-friendly web design and development, SEO Inbound Link Building Programs, SEO Keywords Research or Search Engine-friendly Content Management Systems, we have the SEO Specialists and SEO Experts you really want.

You need an SEO Services Company that delivers results…you need SEO Works. 
 

The SEO Works Company | Level 12 - 1 Pacific Highway
North Sydney - Sydney - NSW - Australia
P: +61 1300 MYSEARCH - 1300 697 327 | E: contactus@seoworks.com | F: +61 2 9959 3003

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