SEO Expert| Sue Elliott - Business Analyst

A 60 sec take....because that's all the time we have....

What does SEO mean to you? Increasing the probability of websites reaching their target audience. This leads to increased website visits, conversions and ultimately an up turn in revenue. Why does SEO appeal to you so much? I like the fact that I can help people in business - a great website means nothing if people cannot find it. SEO enables better ranking and hence leads to more visits, in turn to more conversions and a successsful business. When you are not up to your elbows in keywords what do you do? Ocean racing, match racing & harbour sailing are definitely my passions but then again so is spending time and entertaining my 2 year old daughter, Caitlin. Three things that make you tick? The challenge of ocean racing, watching as my daughter, Caitlin discovers the world around her and living in my 'water access' only property. Favourite food? Most definitely Thai food due to the extraordinary flavours and fresh food with Japanese - Sushi - being a very close second! If you could host a dinner with any three people, who would you choose and why? Liam Neeson because he's a honey, Elle Macpherson as I want to know how she manages to look so good while being a mum, and Jack Nicholson because I just cannot believe what I have read about him and women! If given the chance to skip work for a day, how would you spend the entire day? It would definitely be sailing or racing on a yacht for the day followed by a few quiet drinks at the CYCA afterwards with friends....but then again taking Caitie to the beach for the day would come in a close second...a childs mind is a joy to behold.

"The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails." -William A. Ward