How SEO works - How Search Engine Optimisation Works

Appoint one of the best Search Engine Optimisation companies to conduct your SEO and maximise your website traffic and online conversions…

You have arrived here because you are wondering “Why do certain websites turn up in the search Engines well before my website?” …or "Why does my website turn up for some keyword phrases but not others?"...or "What do I need to do to increase my website traffic and visitor levels and convert them and grow my online revenues?"... 

You need Search Engine Optimisation because:

 

• over 85% of internet users will go to their favourite Search Engine first when looking for products, services or research data
• nearly 95% of users stop browsing through the Search Engine results by page three (although they will search again with more or different keywords)
• there are more than 10,000,000,000 web pages indexed by the major Search Engines (thankfully not all in your field)

No matter how visually stunning your website is (or isn't), if it can't be found by the major Search Engines then your chances of achieving a substantial Return On Investment are very slim...this is the equivalent of printing 10,000 spectacular four-colour brochures, and then leaving them in the storeroom.

How SEO Works...

There is a balance required between website design and the technical infrastructure needed for your site to appear on page one of the Search Engines. So often we see clients spending their scarce marketing resources purely on the "front end" of a website, and totally ignoring the "back end" which drives visitors to your website…once there a great website design encourages them to buy, either on-line or via your call centre…but you have to increase website traffic first.

Now, if you take away nothing else from this page, please remember this...Search Engines are blind, they cannot see images or view fancy “flash” movies...Search Engine "spiders" or "bots" see code and text, end of story.

Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to buy...but without the right technology, site structure, navigation methods
and a Search Engine-friendly platform, you will have a delightful website...with minimal traffic and marginal online revenues.

So, about this Search Engine Optimisation thing...

 
Search Engine Optimisation Definition: the term used to describe the marketing technique of preparing a website to enhance it's chances of being ranked in the top results of a Search Engine for a set of relevant, high traffic keywords.

And in plain English? Building and adjusting the on-page and off-page elements of a web page so that it turns up in the “natural” (ie non-paid) search results on the first couple of pages when a keyword phrase is entered into Google, Yahoo and MSN (and other Search Engines although these three make up the majority of search traffic).

How do you achieve these first page results? Well, like many things in this crazy online world, it is achieved partly by science and is partly an art form...

A number of factors are important when optimising a website, including the technical structure, text content, page layout, the invisible (to you) HTML meta-tags, the number, quality, relevance and anchor text of Inbound Links and more…

Below are just some of the things that effective Search Engine Optimisation companies will amend to influence where your website appears on the “natural” page results of search engines:

• Page title - look at the very top of this page in the blue bar on the browser where you can see the words: How SEO Search Engine Optimisation Works | SEO WORKS ...see how it is phrased and where in the phrasing the key words occur?
• Page headlines - the text at the top of this page is coded with HTML “tags” that help the Search Engines identify that the keywords are important to the page
• On-page text - see how frequently the terms Search Engine Optimisation appear on the page and where on the page? Eleven...and toward the beginning and at the end of the page
• Bold, italic and underlines - help emphasise how Search Engines emphasise keywords
• Anchor text in links - the words that are underlined in any links that are created to and from this page
• Inbound links - the volume and quality of incoming links to a website - this is as important as all the other components combined
  ...and about 20 other changeable elements, which must be kept in a certain balance and density ratio so as not to "overcook" the pages which can result in a search engine penalising a website.

...and about 20 other changeable elements, which must be kept in a certain balance and density ratio so as not to "overcook" the pages which can result in a search engine not correctly indexing a website.

So, that's how SEO works...

Here at SEO Works, our SEO expert team delivers innovative SEO services on time and on budget. As a leading boutique SEO company , we have a clear track record of search engine optimization success for our clients. Our SEO marketing strategies and web SEO techniques are ideal for Google SEO or any other organic search engine SEO needs...we look forward to working with you.