Pay Per Click Advertising - PPC Advertising
& SEO - Search Engine Optimisation

Here at SEO Works we are passionate about Search Engine Optimisation, but there is a place for Pay Per Click advertising in your online advertising and marketing arsenal...

We like to think of SEO as being the strategic approach to online marketing and Pay Per Click or PPC as being your tactical, fast response mechanism…SEO will get you where you want to be and keep you there over time in the “natural” or “organic” search results, PPC will get you there tomorrow, but at a cost every time someone clicks on your ad.

We believe that SEO should be your primary objective however, there are times when your business might need a short sharp tactical burst of activity such as…

• Launching a new website with a brand new URL
• Launching a new product with a short lead time
• Driving additional revenues from a wider range of keywords in response to seasonality
• Opportunistic response to competitor activities
• Unexpected short term market fluctuations

Above all our Pay Per Click message is clear… use PPC actively and tactically, don’t just “set and forget” using a daily or monthly budget .

We also recognise that effectively managing Pay Per Click campaigns requires just as much professionalism, skill and expertise as SEO…which is why we choose not to offer PPC services ourselves and have partnered with one of Australia’s best Pay Per Click PPC companies, Hot Goanna .

Hot Goanna are one of just a handful of companies in Australia that have earned the coveted Google AdWords Authorised Reseller endorsement and accreditation from Google. Customers working with an Authorised AdWords Reseller can be assured that they will receive professional AdWords management and high quality customer service. Google provides extensive product training to all Authorised AdWords Resellers so that they can create high-performing campaigns for their customers.
Hot Goanna can assist you with…

• Account setup – provide necessary account setup and activation services to help customers begin advertising with AdWords
• Campaign management – monitor and optimise customer's advertising performance through the careful selection of keywords, active management of maximum bids and other metrics, and the creation of locally targeted campaigns.
• Customer support – provide high-quality customer support via telephone and e-mail.
• Detailed reporting – provide detailed reporting from Google on customer's account performance.
• Simplified billing and payment – accept payments directly from customers and provide invoicing and receipts for all AdWords expenditures.

As a Preferred Partner of Hot Goanna, clients introduced by SEO Works can enjoy a range of special benefits, introductory offers and deals…click here to discover more about one of the best Pay Per Click advertising companies for you and your business.